Osmosis is a software platform that empowers over one million students globally with a better understanding of medicine and health topics through fun, easy-to-digest videos and tools.
Osmosis and Flatirons have partnered together on a number of projects to enhance the app experience for both students and faculty. By helping refine their product strategy, we were able to increase user acquisition and lay the groundwork for sustained success.
Students, Osmosis’ primary B2C user, were not getting value from their internal Osmosis dashboard and, therefore, were not engaging with it. In an effort to improve and personalize the student experience, Flatirons set out to redesign the dashboard.
Osmosis houses over 1,600 videos on a very large variety of medical topics. In an effort to make their content more discoverable and user-friendly, Osmosis partnered with Flatirons to reimagine the content discovery experience across the platform.
Osmosis provided a content restructuring framework which Flatirons used to break down the existing components of the information architecture.
Faculty, Osmosis’ primary B2B user, needed deeper insights into how their students were engaging with content across the Osmosis platform and performing across varying topics so the faculty could identify students who were falling behind and understand how to help them. In an effort to expand the product capabilities for faculty and keep them loyal to the platform, Flatirons designed a more robust Analytics Dashboard that tracks student engagement and performance.
To understand how faculty were currently using the analytics dashboard, pain points, and desired improvements, we kicked off the discovery process with moderated user interviews. It became clear through our research that student engagement analytics would have the highest impact on user retention with student performance data as a close second. We additionally identified a number of other highly requested features that would improve the faculty experience and were able to prioritize their importance.
Based on our user research, we were able to design a new Student Analytics Dashboard that increased both faculty and student monthly active users.
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